Design Published on the 22nd January 2025

Design Trends for 2025

Last year brought major breakthroughs in design, where technological innovation and creativity came together to redefine user experience standards.

Design Trends for 2025

As we step into 2025, the spotlight is on bold visuals, seamless interactions, and greater personalization, fueled by the integration of artificial intelligence and the exploration of new aesthetic styles. Designers are pushing boundaries, embracing innovative approaches to make every product unique and tailored to the needs of a rapidly evolving world.

As astrologers might say, this year will usher in a significant shift toward groundbreaking technical and methodological advancements, laying the foundation for a future that's both robust and creative!

Trend #1 - Elevated Typography

In 2024, typography already stood out as a cornerstone of graphic trends—and this is just the beginning!

More than just a functional tool to convey information, typography is transforming into a true artistic element. Headlines, in particular, grab attention by incorporating vibrant color palettes, subtle animations, and bold blends with illustrations. These techniques bring text to life, highlighting key messages while enhancing the user's visual experience.

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Destigmatize

The Ahadi Foundation seamlessly blends modern typography with animated graphic elements. The goal is clear: to transform text into a full-fledged visual experience rather than just a simple information medium.

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Ahadi Foundation

Trend #2 - A New Round for Glassmorphism and Bento Style

Glassmorphism and Skeuomorphism

Glassmorphism, the style inspired by glass-like textures and blurred effects, is making a strong comeback in 2025. Although introduced years ago, it struggled to find its place in mainstream design until now. With the launch of Apple's Vision Pro, this style has gained popularity, particularly through a more refined and targeted use in combination with skeuomorphism—a visual style that incorporates real-world elements like textures, realistic shadows, and forms.

Rather than covering entire interfaces, designers are using these styles sparingly on specific elements such as menus, buttons, or decorative illustrations. This approach avoids visual overload while adding a touch of elegance.

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Craft iOS

The Bento Style

Known for its block-based organization reminiscent of Japanese bento boxes, this style takes on a more minimalist and airy approach in 2025. Gone are the days of "boxes within boxes"; instead, compositions focus on impactful, often animated visuals that streamline navigation and eliminate the feeling of confinement.

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relume.io

Trend #3 - Tokens for Everyone, and Everything for Tokens!

Design Tokens, a standardized practice simplifying the creation and maintenance of design systems, have become an essential tool. Their use now extends beyond technical teams to include designers themselves. With tools like Figma or Tokens Studio, designers can effortlessly manage cohesive and adaptable styles, from colors and typography to interactive elements.

This democratization streamlines design processes while offering greater flexibility for interface customization. Designers are becoming true "engineers," skillfully balancing creativity with technical precision. The result? Interfaces that are more efficient, consistent, and faster to execute.

Trend #4 - Mixed Aesthetics and Material Use

Mixed aesthetics, combining different styles and eras, will continue to gain traction in 2025. These bold blends push beyond the boundaries of isolated trends to create truly unique compositions.

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WhatsApp

Additionally, incorporating textures inspired by real-world materials—such as wood, metal, and especially paper—adds a sensory depth to digital designs. Often paired with subtle animations, these textures enhance the immersive quality of interfaces.

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Be the Buzz

Trend #5 - Embedded and Organic Shapes

Embedded shapes, which play with contrasts between the background and visual elements, are growing in popularity. These compositions, balancing strict geometry with organic curves, bring a touch that feels both modern and natural. Their use spans from web interfaces to mobile applications, creating dynamic and engaging designs that catch the eye without disrupting navigation.

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Breaking

Trend #6 - Lightweight and Personalized User Experiences

With the rise of mobile applications, user experiences are becoming simpler, more intuitive, and accessible. Interfaces are shifting toward a "buttonless" design, where interactions feel implicit, seamless, and guided by natural intentions. The goal is to minimize user effort while maximizing outcomes.

This approach is paired with greater personalization, tailored to each user's needs and preferences. Intelligent recommendation systems and adaptive designs play a central role in driving this evolution.

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Not Boring Weather

Trend #7 - AI in Every Aspect of Design

In 2024, artificial intelligence firmly established itself as a key driver for enhancing digital products, but 2025 promises to take it even further. Thanks to AI, interfaces are becoming not only smarter but also more intuitive and proactive. Products leverage powerful algorithms to analyze user behavior in real time, anticipate needs, and offer tailored solutions. For instance, intelligent assistants can detect issues before they arise and provide predictive recommendations based on precise data.

These technologies also enable deep personalization, adapting content, design, and interactions to craft truly unique user experiences. With AI, every product has the potential to become a responsive and reliable companion, raising the bar for efficiency and quality in an increasingly demanding world.

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Reflect

Trend #8 - Sustainable and Inclusive Design, Naturally

In a world where environmental and societal concerns are increasingly important, designers are embracing responsible principles to minimize the environmental impact of digital products. This involves optimizing interface performance, reducing energy consumption, and using low-energy color palettes.

At the same time, accessibility has become an essential pillar of design. Inclusive interfaces cater to the needs of all users, whether they have disabilities or not. Solutions such as enhanced contrasts, voice commands, and simplified interfaces ensure that everyone can navigate and interact with ease.

By anchoring themselves in these values, digital products become positive-impact tools, merging technological innovation with social responsibility. That said, questions remain about the role of AI in this context... stay tuned.

2025: In Summary

All in all, 2025 promises to be a year full of innovation and creativity! The trends we’ve explored highlight how technology—especially AI—and design are coming together to create ever more captivating experiences tailored to our constantly evolving world.

At Atipik, we’re excited to continue this journey hand in hand with our partners. Together, we’re ready to take on new challenges, envision bold solutions, and bring your ambitions to life. It’s with enthusiasm that we step into this promising new year, always driven by passion and collaboration. 🤝

Stefan

Product Designer

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