Digital transformation
•
Published on the 7th July 2021
Customized multiplatform digital solution for the digitization of olfactory evaluations
Replacing an aging and underperforming process with a custom digital solution was the challenge we took on with our client. From the development of the project team to the delivery of a tool used around the world by their business experts, this is how a multinational company in the industry sector adopts digital.
UX
UI
Marketing
Facilitate the collaboration of experts around the world
Our client had more than just one problem to solve: its experts around the world were each working on their own processes and on personal, non-collaborative tools. We needed to provide a single tool that would improve and standardize processes, while enabling data collection to provide our client with a rapid decision making tool for B-I projects.
Start with a complex process and create a simple digital tool
One of the main complexities of this project that we encountered is the fact that this business is only practiced by a few hundred people in the world. There are a multitude of rules and unlike a consumer app, this is about understanding the processes, habits and pain points experienced daily by employees. This then allows us to propose a solution that will be successfully adopted.
1
Change management
Another important aspect of this type of project is the adoption and support for change. We arrive with a solution that replaces pre-existing tools, but also simple paper. A presentation of this new work tool and the training of its future users is therefore an important step in the project.
2
Available, even without a connection
The world is connected today, but there are many situations where the internet connection is missing. For Facebook this is not a real problem, but it is impossible to offer a solution to a collaborator that will not work on a plane, in the basement or in the most remote places on the planet. The solution must work in all cases.
A naturally cross-platform solution.
To manage the problem of lack of internet connection is a major challenge, impossible to propose only a solution based on web technologies, it is necessary to set up a native app, including a sophisticated system of data synchronization in order to allow a totally transparent and very fast use. We have implemented an iPad app with its counterpart for desktop use cases: a web app in the form of a Single Page App, based on the latest technologies and optimized for use on every continent.
1
Creating a complete project team
Developing a business tool that aims to replace existing solutions is a challenge, especially when it comes to gathering around this future software users scattered all over the world, often from different cultures with their own habits.
From the start of the project, we helped our client build its project team, establish a common language and vision of the future tool, and establish the roles and objectives of everyone involved.
2
Cohesion between the customer and Atipik teams, for a unique solution
Given the unique business we had to propose a real innovation in terms of user experience, impossible to be based on known products, studies and best practices of the market, with such a challenge, a real collaboration between our UX&UI experts and business experts was necessary to revolutionize their way of working.
Our end-user-centric approach allowed a variety of profiles to fully participate in each phase of the project, from the first wireframes to the regularly scheduled user testing phases during frequent intermediate deliveries.
Tailor-made down to the last detail
When we talk about custom, we're not just talking about custom development. This is a unique market with thousands of experts around the world. We had to be creative in designing a totally innovative interface to speed up the time to enter and evaluate flavors and fragrances. Starting from paper and purely textual writing, we imagined a practical and ultra-fast multi-touch interface to capture the same set of information as before, in a digital way, quantifiable and reusable in various algorithms.In technical terms, we develop our business apps with an obsession for performance, we have in fact used advanced big data technologies to store and simply be able to use simply pharaonic quantities of data.
The app, delivered three years ago, evolves continuously via a product update cycle that is set like a Swiss watch. It has been adopted and is in daily use as the primary tool for experts around the world. Its valuable data is used in large-scale B-I projects, allowing our client to maintain its strategic edge in its field.
